Start with what hurts.
A pain-focused opening and dedicated pages for back pain, neck pain, sciatica and more.
Custom websites for independent chiropractors
A clearer path
from search
to your practice.
I build websites that explain what you treat, help Google and AI search understand your practice, and make the next step easy for a new patient.
See how clearly your website speaks to Google, AI tools, and a patient deciding whether to call.
Or book a free consultation ↗One project fee · Yours outright
Checking
- Opening your site the way an AI assistant does
- Reading the page without your design
- Looking for the hidden data that helps you get found
- Checking your local signals against your city
- Asking whether it is clear what you treat
- Counting the taps it takes to book
- Scoring the result
This takes about a minute. Some sites answer slowly, which is itself a finding.
Your result
0
Out of 100
■ One thing that's working
Scored by The Chiro Site Club · thechirositeclub.com/check
■ Top 3 worth a look
Want the full picture? I'll review it myself.
The score above is automated. The full review is not. I go through your site page by page, the way a patient and an AI assistant each see it, and send you exactly what I would fix and why. Free, no strings.
Got it. Your review is in my queue.
I do these personally, so give me a little time. If your site is in rough shape and you'd rather just talk, the fastest path is a call:book 15 minutes here.
■ Couldn't run the check
From discovery to decision
Your website has to
get you found.
Then give patients
a reason to choose you.
If AI can't understand your practice, it can't recommend it.
Search tools need clear information about what you treat, where you are, and how you help. Patients need to know whether you can help with what hurts, what a first visit feels like, and how to get started.
You can earn the click and still lose the patient.
Ads and good organic content bring people in. If your website leaves them guessing, that attention can end at another practice’s door.
A closer look at chiropractic websites
I reviewed 25 homepages.
Here’s what was missing.
23 of 25
Didn’t lead with the patient’s problem in the headline
20 of 25
Had no way to book from the homepage
7 of 25
Had no structured business data to help search tools identify the practice
My September 2026 review of 25 independent chiropractic homepages in Sacramento, Boise and Charlotte. Homepage-level findings. A headline counts as leading with the problem when its first line speaks to what the patient is dealing with, or wants to stop, before it speaks about the practice, the category or the city. Business data refers to LocalBusiness-type structured data. Read the research ↗
Built for a real practiceLive in Casa Grande, Arizona
Copper State
Chiropractic.
Explore the live site ↗
Show the actual practice.
Real clinic photography, Dr. Brett Stewart, DC, and clear explanations of the care offered.
Make it easy to reach out.
Visible appointment-request and phone links, plus answers about a first visit.
The first week after launch
A new site.
An early signal.
No paid ads running.
When I launched Copper State Chiropractic’s new website, the practice wasn’t running a single ad.
Two days later, when asked who was a good chiropractor in the city, Google’s AI described the practice as “the top choice if you want a modern, multi-layered rehab approach.” The answer reflected how the site describes the care.
AI answers change. That was the answer in the September 25 check, not a permanent ranking or a before-and-after result.
On October 1, the first new patient request came through the website at four in the morning.
The website was there when the front desk wasn’t.
One patient request confirmed. These are early observations from one practice, not a promise of results.
Check how your own site holds up ↗What the website needs to do
One patient.
Three questions.
A clearer way forward.
Explore the patient’s next question ↓
Search · The connection
Give search something clear.
Condition pages explain what you treat. Local information and readable structure help search tools understand the practice.
Illustration of the information a site needs“Who can help with my back pain?”
What you treatWhere you areHow you help
A clear practice websiteThe right information.
In the right place.
In the right place.
Confidence · The practice
Let them meet you
before they call.
Your doctor, your approach, your actual photos. First-visit information answers the questions patients bring with them.
The actual Copper State homepageReal people. Real care.
Action · The next step
A clear way
to reach out.
An obvious appointment request or call link connects the website to the front desk and the tools you already use.
Illustration of a clear next stepReady when they areLet’s get you
started.
started.
Or call the practice
What a chiro build includes
Only for chiropractors who would rather own their website than rent it from an agency.
One clear project fee. No monthly retainer. You own the finished site, and nothing about it depends on you continuing to pay me. I'll give you the number on the call.
Beyond launch
What it includesYour first 90 days of ongoing visibility work are included.
It continues after that only if you want it. This is separate from the year of website edits and updates included with your build.
- A clear homepage appointment request or booking path
- Condition pages for what you actually treat: sciatica, neck pain, headaches, pregnancy care, auto accident
- A technique page explaining how you adjust, in plain language
- An about-the-doctor page, written about the patient's questions, not a resume
- Your Google Business Profile aligned to the site so both say the same thing
- Structure that Google and AI search can read, including the schema underneath
- A site that feels like your practice, not a template of someone else
- Privacy, terms, disclaimer, and accessibility pages
- Revisions until you approve, within four weeks of kickoff
Your booking tool stays yours. Whatever your front desk already runs, if it gives you an embed code or a link, it goes in the site.
After launch, edits and updates are included for a full year. After that there is an optional yearly maintenance plan, and you can drop it anytime, because you own the site either way. I take two builds at a time, so you get my full attention on yours.
Book a free consultationThe Distinguished MethodHow every build gets built
01
Clarify.
Before a single page gets built, we sharpen what you sell and how you say it. A great site selling a weak offer still fails. We make the message clear first.
02
Build.
I turn that clarity into a site with one job: turn a searching patient into a booked visit. Real photos, a clear message, one obvious next step on every page.
03
Get found.
Set up to be found, by Google, and by the AI tools patients now use to choose a chiropractor. Clean structure, local SEO, technical foundation built in.
04
Launch.
I check that everything works, then hand you a finished site you own and understand. Checked, launched, and ready for your patients.
■ The promise · You own it. No lock-in.
Book a free consultationYour domain, your site, your content. Yours from day one. If we ever part ways, everything stays with you. I would rather earn your business every time than trap you into keeping it.
Before you book
I am not the right build for everyone.
■ A good fit
- You own the practice, so nobody has to approve this but you
- Your site was built before patients started asking AI anything
- Patients are coming in, and you know the website is not the reason
- You would rather buy an asset once than rent one forever
- You want this done in weeks, not dragged out over months
■ Not a fit
- You are shopping for the lowest price
- Your plan is a discounted first visit
- You want somebody running your marketing every month
Why I build for chiropractors
I'm Chris Serra.
I'm a husband, a father of two boys, and a community leader here in Sacramento. I've been building websites for twenty years, and right now I'm all in on building them for chiropractors. Your success gets treated like my own.
Read the full storyCommon questions
Answers, up front.
How much does a chiropractic website cost?
I price by the project, not the hour, and not as a monthly retainer. It's one fee, paid in full, and the site is yours from day one. That covers the full custom build, condition pages, technique pages, and the AI search work. I'll give you the number on our call once I know what your practice actually needs, so I'm quoting the real thing instead of a guess.
Do you handle SEO, and is it a monthly charge?
The search foundation is included in your build: condition pages, readable structure, local business information and your Google Business Profile aligned with the site. The first 90 days of ongoing visibility work are included too, and it continues after that only if you want it. Search rankings and AI recommendations are not guaranteed.
How long does it take to build?
We agree on the timeline at kickoff. Revisions run until you approve, within four weeks of kickoff.
Can't I just build it myself with AI?
You can, and that is exactly the problem. The tools got so easy that every practice has a site now, and most look fine and do nothing. A site that gets found on Google and the AI tools patients use to pick a chiropractor, that says the right thing to a nervous first-timer, that turns a search into a booked visit, that is not a prompt. That is twenty years of knowing what makes someone book. AI did not make good web design cheap. It made bad web design free.
I've been burned before. Why is this different?
Most of my clients were burned first. Builders who took the money and ran. Agencies that charged monthly for a dashboard and zero results. Here is what is different: you own everything, there is no lock-in, and I explain everything in plain language. Revisions until you approve, within four weeks of kickoff. You own everything from day one.
Do you work with practices outside Sacramento?
Yes. I'm based in the Sacramento area and love working with practices here, but I build sites for chiropractors anywhere. The whole process works just as well over a call and email as it does in person.
What do you need from me to get started?
Less than you'd think. We start with a conversation about your practice and your patients. I handle the writing, the design, and the technical setup. You bring the knowledge of your practice and a few photos if you have them, I take care of the rest.
The checkFree tool
Wondering how your site scores? Check it free.
Drop in your URL. See how clearly your site speaks to Google, AI tools, and the patient deciding whether to call.
Show me my scoreWhat lands on your desk: check report · site audit findings · one-page client agreement
AI Visibility CheckExample report · illustration
68
Booking pathNeeds work
Local signalsGood
Condition clarityMissing
The next step
Let's build a website that works as hard as you do.
Book a free consultation. We'll talk through your practice, your goals, and whether this build is the right fit. No pressure, no jargon. Pick a time that works, right here.
Calendar not loading? Open it in a new tab.Not ready to talk? Run the free check and see where you stand.